GUARANTEED WAYS TO KEEP YOUR DOWNLINE ALIVE

12 GUARANTEED WAYS TO KEEP YOUR DOWNLINE ALIVE,
HAPPY, VIGOROUSLY ACTIVE ... AND BUYING!
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12 GUARANTEED WAYS TO KEEP YOUR DOWNLINE
ALIVE, HAPPY, VIGOROUSLY ACTIVE ... AND BUYING!
This report, " 12 Guaranteed Ways to Keep Your Downline Alive, Happy, Vigorously
Active ... And Buying !" is one of 15 reports contained in our set of reports, "How To Build A
Lean, Mean MLM MACHINE...By Mail!" If yu have not purchased the entire set of reprintable
reports, I strongly urge you to do so now that you can take full advantage of this program.
If you have been reading and studying the other reports in this series, you will have come to
a very important conclusion. You will want to build your MLM organization DEEP! But let's
review this just in case it is not crystal clear in your mind. It is so important for you to understand
this principle. The very back bone of your succeeding with a MLM program is that you are able to
multiple your efforts through others. That way, your organization multiplies, 3rd, 4th, 5th and so on
levels, and attain a large number of people in your organization - or downline.
You will always earn the most money in your deep levels. In fact, a lot of MLM programs
are geared so you will make more on your deep levels (per person) than what you will earn on your
first level. In our report, " The Home Operated Wealth Builder's Program," we show an
example of how this can work. In that example, if you were to recruit 1,000 members on your first
level, you earn about $3,000 per month. Conversely, if these same 1,000 people were on your 3rd
level, you would earn about $23,000 a month! That's a big difference! So you see there are two
very important reasons to build your downline deep. First, that is where the large number of people
will be. The second reason is that many MLM programs pay much more per person in your deep
levels.
The "Secret Key" in building a deep organization is fairly simple. You must HELP YOUR
FIRST LEVEL, AND THEN TEACH THEM HOW TO HELP THEIR FIRST LEVEL! in other
words, you must have a system that is 100% duplicative. To do this, you must first have a method
that works for you. Then show your first level how to replicate your method. And lastly, but most
important, YOU MUST BE ABLE TO TEACH YOUR FIRST LEVEL TO TEACH THEIR FIRST
LEVEL!
To look at this another way, you must be able to HELP your first level and show them how
to help their first level of downline. Just like I am doing. And just like I want you to do. Let's be
perfiectly honest with each other. If I can help you, and we both make money, then I am motivated
to help you. Right? That's how MLM works! When its done properly, MLM is a beautiful system.
You don't have to sell the world! Only a few in your first level.
Now before you read any further, I want you to agree with what we have said so far. If you
want to build a large MLM organization, you do so by primarily working with your first level of
people. Agree? Just imagine. Let's say you start with 10 people. If your MLM program has 5
levels, it can grow 10 x 10 x 10 x 10 x10 = 100,000 on your 5th level! Now admittedly, that is a
perfect mathematical model, and it is unlikely that will happen and we both know it. But, if you
have a good system that really can be implemented, you probably can get close!
Let's talk a little more about how many people you should sponsor on your first level. You
decide, but you should use this as a guideline: "Sponsor only those that you can help." In this
program, "help" is more or less defined as your capability to generate leads and make some mailings
for your first level of downling. In other words, if you follow the techniques in this program, you
will be able to generate many good qualified leads that you will want to pass (sell) on to your
downline. If you have some up front cash to advertise or whatever, you may be able to help more
than 10 people. On the other hand, if you are truly starting on a shoestring, maybe you can help only
a few. But I find it hard to believe that if you use this program, you can't help at least 10 people. But
you decide. The objective is simple. Decide how many ACTIVE people you want on you first level,
and then go for it!
When I say ACTIVE, let me explain. You will no doubt sign up people that will do nothing!
When that happens, don't be discouraged. Instead, you need to find a replacement that will be active.
If you set your goal to have 10 active people in your first level, don't stop until you have met your
goals. Remember, as soon as you sign up one or two people in your first level, you will want to help
these people as well as filling out your own first level. During this period, your upline also will be
available to help you ! Therefore, your upline is helping you, you are helping yourself, and you are
helping your downline - all at the same time. Take this into consideration before you commit to how
many people you want to build in your first level.
You also should set a goal in your mind for how long it will take you to fill in you first level.
Rome was not built in a day, so give yourself enough time. The important thing is to stick to it. If
you stay with it long enough, it will blossom for you.
And lastly, keep your troops motivated! This program will work for you and your downline!
It will take some time and effort on everyone's part! Anything worthwhile seldom comes totally
free. But if you follow the steps in this program, your chances of success are very high. It is really
quite simple. If you make money quickly, I think you will be motivated to work this program.
Won't you? And so will the people that you sign up! So make sure you "lean" on your upline
sponsor, and you in return provide a little assistance to your downline. We help each other to make
this work for all of us.
OK, enough said. Now how do you keep you and your people happy and motivated? Well,
there are a few basic rules that you need to know and conform to.
1. PROMOTE FORCED PAYMENT MLM PLANS
There are all kinds of MLM programs. In many of them, you can join and stay active by just
paying your yearly organizational fee. I believe in participating in MLM programs in which
everyone is more or less forced to buy something every month. That way, you are more or less
guaranteed that all members in your downline are contributing to your income. You have to look at
this from a practical point of view! For example, I know some people that have over 1000 people in
their organization, but no one is buying anything! No one is making any money! Just wasting it on
recruiting new members! That just doesn' make any sense. Yes, I realize that it is tougher to recruit
people into a program that requires you to pay, say $50 a month. But then again, you don't have to
recruit the world! Only ten will do very nicely! Wouldn't it?
2. SELL THEM THE MLM MACHINE REPORTS
At all costs, make sure that your downline members buy a complete set of the MLM
MACHINE reports. These reports automatically train your downline. They just about insure them a
way of making money. In this way, you are automatically teaching them how to duplicate what you
are doing. And isn't that what this is all about? You bet it is !
3. TEACH YOUR FIRST LEVEL TO CONCENTRATE
ON LOCAL PROMOTION
The quickest way to promote MLM programs is locally. Why? Because you can circulate
postcards and mini-flyers immediately. You can place ads in local newspapers that will be
circulated within the week. You want your first level of people to get instant gratification! No
waiting! Get them started immediately so they can taste sweet success immediately. There is nothing
quite like getting money in your mail box that builds confidence!
True, national advertising is excellent and you may want to get active in this right away also.
But it takes time. Also, you have the risk of competition. With local areas, it is a good bet that few
people, if any, have seen the postcard offer. And there are millions of people! This is how the thin
edge of MLM and mailorder merges together very subtlety. Remember, you should try to sign up
only 10 or so people in your first level. In your own "Warm Inner Circle" and in your own
neighborhood, you must have 10 people that you can sign up. Don't you? Circulate the postcards and
mini-flyers! Its easy, fast and inexpensive!
4. ENCOURAGE THEM TO PARTICIPATE
IN SEVERAL MAILORDER PROGRAMS
Look, the more mailorder programs that you and your downline participate in, the more
money you both will earn. The stronger you become financially, the better you will be able to carry
on and help your downline. By other "mailorder programs", I am suggesting that you buy and resell
as many reprintable reports as you can afford, and "buy into" some of the mailorder distributorships
that you can resell. When you sell the MLM MACHINE, you can then expect to earn a lot of extra
profiits! You can then expand again.
5. ENCOUAGE YOUR DOWNLINE MEMBERS TO PARTICIPATE IN
TWO OR THREE MLM PROGRAMS AT THE SAME TIME.
We talk a lot about diversification in a later report, but let me just summarize some of the
benefits for you and your downline. By using the MLM MACHINE to promote your MLM
company, your efforts can be multiplied if you offer more than one MLM company. This is only
true if you have a coherent plan to market more than one MLM program at the same time. And you
do! I am not advocating that you become a "MLM junkie" just to have several companies. But if
your MLM companies compliment each other, and they don't compete with each other, you have a
chance to multiply your earnings. Therefore, if you can afford to handle two or three MLM
companies, the MLM MACHINE will maximize your profits for just about the same effort!
6. SELL YOUR MLM LEADS TO YOUR FIRST LEVEL
Your first responsibility is to your first level. And it is the most important thing to teach your
people to do for their people. It is not that hard to do, and you make money doing it! Isn't this just a
great program? This concept is so important that we have dedicated an entire report on the subject,
"How To Build Your Downline Deep By Selling Leads... And Literature." Just in case you
don't have that report, here is a summary.
If you have used any of the promotional methods that are described in this program, you can
surely generate more leads than what you will need in order to sign up your first level of 10 active
people. When that happens, it is time for you to concentrate on helping and teaching your new
people. The fastest and best way to do this is to simply offer the surplus leads that you have
gererated to your newly recruited people.
Now let's review how these extra leads might be generated. If you have studied the complete
set of reports in the MLM MACHINE, you will have found many promotional ways that you
probably are using. Perhaps you have circulated the mini-flyers, sent a few postcards to your "Warm
Inner Circle," and maybe you have placed some classified ads or small space ads nationally. Before
you know it, you have sold a few MLM MACHINE packages, and you will have built your first
level of distributors. But the MLM MACHINE reports keep getting copied and recopied. With it the
requests to send literature out (with payments) keep coming ... and coming!
Now you are in a perfect postition to really help your downline and build a deep
organization! Remember, if you follow my plan, people are paying you to send them your sales
literature, and you can sell these leads to your downline. Can't you? But don't get greedy! Remember
our example MLM program in which you could earn $27.00 for each person that you personally
recruit? Stop and think now ! In this example, you will make your big money on your third level! So
instead of recruiting this person for yourself, you simply sell this lead to your downline members for
only $1.00! You help your downline members, and you build your third level where the big
continuous money is! Everyone wins! Don't they? Is this duplicative or what? You bet it is!
If you look at the reports #11, #12 & #13 in the MLM MACHINE reports, you find other
offers where the person will send in at least a SASE (Self Addressed Stamped Envnelope) with extra
cash or stamps. If a person does this, do you think he is anxious to buy? Remember, this person
already has the MLM MACHINE reports, and he knows what this program is all about. He sure is
interested. Is this a good quality lead? It doesn't get any better, does it? OK. You now have a fist
full of mailorder type "inquiries." All these inquiries are self addressed stamped envelopes with an
extra postage stamp! What is this lead worth? Well some of these inquires want information on
reprintable reports, mailorder dealerships and some want information on MLM programs. Look, I
don't mind making money the easy way. For those that want information on the reprintable reports
and mailorder dealerships, I send them out myself! If I have a new person that is struggling, I might
as a personal favor sell him a few a $1 each. What the heck. That more than pays for my advertising
costs. And you should consider handling your leads this way too!
But what about the leads wanting MLM programs information? I ALWAYS offer these to
my downline at $1 each and also offer to mail the literature for them! That way, they build their
downline. And that's exactly what I want to happen. And you should too!
In some MLM programs, the literature and video tapes are very expensive to send out at our
cost. Don't do it! I mean. don't do it at your cost.. But do send the complete package. Here's how.
Let's say you have someone that is interested in your MLM program and the complete packge of
promotional material of color literature and video tapes, etc. will cost you $20.00. Here is where
most "would-be" MLM mailorder types fall short. Instead of sending out everything like they
should, they make their own poor copies and then tell the person if they are interested they will send
out the video. Or they tell the person to send $10 for the video. How do you think the prospective
distributor feels? What does he think? He wonders if this is how he is supposed to sell this
wonderful MLM program. Not a good impression.
Instead, be totally up front with these people. Remember, you only need to sign up only 10
or so people in your first level, so you can be a little bit "picky". We make no bones about it in our
advertisements. For the inexpensive mailings, we ask for only a $1.00. For the expensive packages,
we simply explain that we want to make sure he gets the complete promotional package, but he has
to pay for reviewing. If he is not interested, he can return it in good condition, and we'll refund his
money less the postage and handling costs. We only ask that we get paid for the postage and
handling! That way, you can be assured that your prospective distributor is getting the complete first
class package, and you don't lose money sending it to him.
Now, I realize that this person may instead send off for similar literature from someone else
that is sending it to him free. But how long do you suppose this person will continue to do this
before he realizes he can go broke. And how is he supposed to duplicate this method? I sure don't
want to lose money doing it this way. And I sure can't show you, my downline, how to do it without
losing money. You can't and don't want to personally sponsor everyone that is possible. Instead,
you want 10 good active people. That way, you can be selective. In fact, if the truth were known, the
people that you sponsor on your first level will have a tremendous advantage. Won't they? Isn't this
worth quite a bit? If you have a sponsor that is actively promoting this program, he will be able to
help you immediately with hot, fresh, qualified leads. People that already have these reports. Now
compare that to sending off to one of those "lone souls" that offer free, second rate literature. The
point that I am trying to make is that you offer a true value to all people that you sponsor. You have
a first class program. Don't give your services away free. Earn while you learn. And teach others, via
the MLM MACHINE, to do what you do!
7. STAY IN TOUCH WITH YOUR FIRST LEVEL OF DOWNLINE.
After you sign up soneone on your first level, stay in touch with him by letter or phone to
make sure he is happy, active and prospering. You want to do this for two reasons. First of all, your
life line in MLM is to make sure that your first level of people have sponsored their fair share of 10
or so active people. If they are having trouble, help them out. Feed them leads and offer advice on
what worked for you. In other words, share your success methods.
The second reason is that if he has by chance becomme inactive, you must replace him with
someone new. Your job is to make sure that you keep a vigorous first level of distributors that do the
same as you. If someone becomes inactive, or worst yet, never starts, don't fret. Some people just
never will do anything. If that's the caxe, forget him and replace him. Tough line, but do it! We're
only talking about your earnings and your future!
8. TEACH YOUR DOWNLINE THE MAGIC
OF USING CROSS POLLINATION
This progrram not only can be used to promote the MLM program advertised in the MLM
MACHINE reports, but it is also very effective in promoting your own personal other MLM
programs. In our report, "30 "Choice" MLM Programs Automatically Promoted For You,"
there is space to advertise other MLM programs that you may be participating in. That being the
case, you can add your own programs as well as promoting ours.
If you have other MLM programs, you might have an opportunity to enroll your existing
upline members in the programs described in the MLM MACHINE. What would happen if you go
to your "Big Time" upline and explain the MLM MACHINE to him? Just think about this. The
MLM MACHINE provides a vehicle to help you promote program(s) that he has sponsored. Do you
think he will be in favor of this? Of course! But now what would happen if you interest him in some
of the programs that you are in and he isn't? Do you think you might be able to sign him up in some
of your programs? Maybe. And if you do, how many people do you think he might be able to
expose to YOUR new programs? A lot I bet! Well, it is worth a try. Isn't it? If you can pull this off,
you can get an awful lot of people recruited in a big hurry!
10. OFFER COOPERATIVE ADVERTISING
Let's say you now have 10 strong active people in your first level. Woudn't it be nice if they
collectively went together and advertised? If each person threw in a few bucks, they could generate
a lot of leads for them and their downline. Couldn't they? Well, it just takes a little bit of
coordination on your part. After all, you know who your first level of people are, and they don't
necessarily know each other. It is up to you to make this suggestion to your poeple and its easy to
do. Why not try? They will probably appreciate your efforts. After all, they stand to earn a lot more
money if they do so. But you will have to put it together.
11. DISCREETLY HELP BUILD YOUR FIRST LEVEL'S DOWNLINE
If you become active in this program, you will have the opportunity to sign up more people
than what you need in your first level. It works something like this. All of a sudden you begin to
make some serious money. You are generating more extra leads. Your wife (or spouse), kids and
friends spread the word. You now are approached by all kinds of people who want to "get in this
deal." And oh yes. Some of the literature that you sent out months ago now start coming in with
people that want to join. Well here's your chance to help a few struggling people on your first level.
Instead of signing these new people in yout first level, have the application sent to you and
assign these to a few select people who really need a little help. Now be careful. You can't be
expected to build you first level's organization. But you can help a little when you can. Remember,
everything that you do must be100% duplicative so don't make claims about things only you can do,
and your downline can't do.
12. ENCOURAGE YOUR FIRST LEVEL TO PARTICIPATE
IN MLM TRAAINING PROGRAMS
Most MLM companies have methods available to help train you how to promote their
products. If these are available, by all means buy them, attend the seminars and the like. They are
generally well worth the money and time. Better yet, in some MLM programs, you can earn extra
profits when your downline participates in this training program. By all means, take advantage of
these fine programs. It will not only help you, but it will help your downline. And you can earn extra
profits! Good Deal!
SUMMARY
If you really think about what has been said in this report, it is truly amazing. Most people
try to "fight" the basic MLM fundamental truth. Don't try to recruit the whole world! Only a few!
That's not really that hard. Not when you use this program Is it? Just imagine. You sell 10 or so
MLM MACHINE packages and then you recruit only 10 people. And they do the same. Really, is
that very difficult? I don't think so. Do you? If you follow the simple steps in this program, you too
could be one of the elite 3% who may earn over $100,000! That wouldn't be too hard to take.
Would it?
Now I can try to convince you until I'm "blue in the face". If you're one of those people that
won't try, I can't do a thing to help you. But if you are one of the few that will seize this opportunity
and run with it, then this program can work for you. Now's the time! One thing is for sure. The
earlier you get into this program, the more opportunity you will have. If you have the complete set
of all 15 MLM MACHINE reports, you have in your possession a remarkable plan. Use it to your
advantage! Go for it! How much can you really lose? A lot if you don't act now! So what are you
waiting for?
TO YOUR SUCCESS!